What's in the Stars for the Dogs?

According to Purina's website, here is today's horoscope for Bao, my new puppy:

Libra (September 23 - October 22)
It's a good day for spending time with other dogs. Or your owners or cats or kids. In other words, it's a day much like any other. You just can't get enough of good company, and it won't be hard to find, either. Enjoy.

I believe this horoscope is another product of the science of the obvious (or perhaps the occult of the obvious in this case). Every day is a day much like any other for Bao. He sleeps, conducts routine business in the yard, and eats kibble. Occasionally he breaks out his cell phone toy and attempts to make a few calls.